Skip to main content

Is there such a thing as Brand Loyalty and what creates it?

When I watch beauty Vlogs on YouTube or read a beauty blog I am always surprised by how many people brand hop.  When I first started wearing make-up as a child it was about what colour you liked - it was the 80's and I was around seven so blue eyeshadow made sense.   Once I hit my teens and my skin started breaking out and becoming more sensitive I tended to go for the products aimed at my age and skin type - Clearasil anyone? But then as I left school and all that baggage behind me I moved on to more luxury brands that matched my skin.

I remember experimenting with brands including Clinque and Dior which just didn't work for me, before settling on Lancome, which I used for around ten years.  Ten years is a long time to be loyal to a product and it wasn't just one product either.

I used the whole range, from skin car through makeup everything I had was Lancome - why?  Well at the time I started using it, being brand loyal was a bonus. Your skin care and makeup were tailored to work together.  The foundation would sit well with the moisturiser, it wouldn't slip off or dry your skin out and it wouldn't change colour half way through the day as it oxidised.

One of the things that kept me brand loyal were the advisors at the counter.   I got to know them really well and they took care of me in return.  They knew I would stick to their counter above all others so they would give me the nod if a sale was coming up or a new product, I'd get samples to try and make overs every few months to check my skin and skin care package matched and it worked for me for a long time.

Until like a lot of brands do the recipe and my skin both changed.

Now I was out in the cold, I couldn't use a go to product - brand loyalty had been great while it worked for me but now I had no idea what else was out there that would be good for my skin.

 If you read my makeup evolution post you get an idea of how my use of skin care and make up has progressed.

Anyway, the thing is I'm still pretty brand loyal where I can be - but the years have taught me to be more savvy about it.

Currently I'm using Clarins skin care and make up - however, I also experimented enough to know that Channel foundation is great on my skin and it works with the Clarins moisturiser I'm using.
Clarins is great and it works for me - well most of their products do, there are some which I just can't use.  The assistants at my preferred Clarins counter are great, they take their time with me, answer my questions allow me to try products and don't push me in to buying something I'm not ready for.  That keeps me going back because I've developed a trust in how they advise me and their sales technique.

I've been to other brands and other Clarins counter where its all about the sale, I had similar experiences over the years with Lancome and other brands, a sale is important but selling the wrong product to the customer might loose you sales in the future.

I'm currently happy with Clarins but as I've said there are somethings that just don't work on my skin, which gives me pause, I don't want to be in the same situation I was when I could no longer use Lancome so right now I'm experimenting looking for a brand that works and has a customer service policy I can feel comfortable with.

There's something to be said from being able to brand hop - in a way I wish I could, my wallet probably wouldn't appreciate it but my love of make up would.  There's also a lot to be said for being brand loyal and I'm sure brands prefer that kind of repeat customer.  But I think for me right now the best place to be is the middle ground.

At least then I know what is out there, what can work for me and gives me the opportunity to experiment with more than one look.


Popular posts from this blog

10 Things I Love about "It's Okay to Not be Okay"

It's Okay to not be Okay, started this past weekend on Netflix and TVN, produced by Studio Dragon, Story TV and Goldmedalist, it is a Romantic Drama a a whimsical fairy tale twist, staring Kim Soo Hyun in his first TV drama since returning from military service and Seo Ye Ji of Lawless Lawyer.

This is a show I've been looking forward to since it was announced and I have to say the pre show hype did not disappoint.

So two episodes in, here are the ten things I love about this show so far;

1.  Burton esq Whimsey

The show begins with a Tim Burton esq animation, reminiscent of the Corpse Bride and Nightmare before Christmas, with a twisted tale to match.  The dark fairy tale and graphic characters of the animation are carried through in to the illustrations of Ko Moon-young's (Seo Ye Ji) children's books

I love how the animation isn't dark which makes some of its darker themes all the more impactful.
It also sets up Ko Moon-young as a character beautifully, mixing he…

My Make Up Bag - Currently Trying - Clarins

Now, I’ve told you about my makeup journey, I used to use make up as a mask now I tend to use it to enhance my features.I’m no longer afraid of being seen without make up, but I do prefer to have a paired down routine rather than no makeup at all when I’m nipping out somewhere.
Currently I’m overhauling my makeup bag, chiefly because of my sensitivity I need to know what’s out there that works for me. Over the last two years or so I’ve altered my diet – I still eat too many cakes and biscuits but I tend to eat a lot more veg, and even grow it myself.I also try to eat more Organic food products as I find them more palatable and I find I feel better eating more cleanly.Mind you I still indulge so I’m not a complete saint but I try to find a balance between the two! Anyway, looking at my organic eating I decided I’d try and find something more Organic for my skin.So I started with Clarins skin care and I’m glad to report I’ve had no reactions to their skin care.I currently love;

Top 5 Romantic Comedy Korean Dramas

When you've binged watched on a little too much thriller and you're watching over your shoulder every time the door creaks its definitely  time to lighten the mood.  Romantic comedies are a light way to warm the heart with stories focusing on true love overcoming obstacles, with a chuckle or two along the way.  Who doesn't like falling in love, and romantic comedies give us that feeling, be it the levels of oxytocin rising as we connect on a deeper levelwith the characters or whether we're looking for that connection ourselves or maybe we just thrive on the feel good factor.

1. What's Wrong With Secretary Kim  After nine years of working with her narcissistic boss, Secretary Kim Mi-soo (Park Min-young) decides to resign from making him look good as the Vice President of his family owned company. Having paid for her elder sisters education and her father's debts its time to move forward with her life and look for a husband.  
Under threat of loosing the woman clo…