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Showing posts with the label brand loyalty

Is there such a thing as Brand Loyalty and what creates it?

When I watch beauty Vlogs on YouTube or read a beauty blog I am always surprised by how many people brand hop.  When I first started wearing make-up as a child it was about what colour you liked - it was the 80's and I was around seven so blue eyeshadow made sense.   Once I hit my teens and my skin started breaking out and becoming more sensitive I tended to go for the products aimed at my age and skin type - Clearasil anyone? But then as I left school and all that baggage behind me I moved on to more luxury brands that matched my skin. I remember experimenting with brands including Clinque and Dior which just didn't work for me, before settling on Lancome, which I used for around ten years.  Ten years is a long time to be loyal to a product and it wasn't just one product either. I used the whole range, from skin car through makeup everything I had was Lancome - why?  Well at the time I started using it, being brand loyal was a bonus. Your skin care and makeup were tail